"Creative without strategy is called art.
Creative with strategy is called advertising."
Jef I. Richards
Attracting Affluent Millenials
This was a proactive digital strategy presented to Wilderness Safaris when I applied for the role of Group Creative Director - a role that was subsequently retracted...
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This presso includes everything from research to concept to execution.
Creative Strategy and Positioning for National Today
This was a task set to me by TOP Agency in the USA when I applied for a role in their Branding department.
Leapfrog Realtors Repositioning
New positioning. New everything. Making buying a house a pleasure.
Messaging Guidelines for Automation24
I defined Automation24's messaging guidelines to highlight their core values: expert, reliable, personal, hands-on, and informed.
Messaging Guidelines for SendVia
I crafted messaging guidelines for SendVia that prioritize inclusivity, transformation, and reliability - ensuring clear communication that resonates with our niche target audience.
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Brand Manifesto for Preserve
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In crafting Preserve's manifesto around the their tagline,Come Alive, I used the letters of ALIVE to capture the essence of the brand's commitment to well-being.