"We spend so much time thinking about how marketing works, how social media works, how targeting and technology works, we’ve taken our minds off a more important question: how do people work?"

Rory Sutherland

Proposed BehSci-informed nudges in answer to a "redesign the CTA button" brief

EYB1

EYB2

eyb3

EYB1

1/4

BehSci-informed Brand Training - A/B/n Test
1) Control Mailer
2) Cocktail Party Effect Intervention

3) Overconfidence Bias Intervention

4) Mood Bias Intervention

Results:

Cocktail Party Effect intervention achieved a 100% lift in response rate, when compared to Control Mailer.

BehSci-informed Procurement Policy Mailer
CTA framed as Enhanced Active Choice.

Results:

40% lift in click-through rate compared to previous policy-related comms.